Joshua and Dan come together to break down what customer segments are, how they benefit your business, and some of the situations you can find yourself in if you ignore them.

As usual, if you'd like to find out more, don't hesitate to contact us at [email protected] or find us on social media at @tectoniclondon.

You can also visit the website: www.tectoniclondon.com (http://www.tectoniclondon.com/) .