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I had the pleasure to chat with Andrea Fallon, a midwife and child health nurse, and she's a mom of two and lives in Perth, Australia. 

 

She started her business about three years ago and she started as a directory for moms interested in mothers. She quickly realized, however, that it wasn't a business model that made her a lot of money.

 

And at first, she didn't think that having a signature program applied to her, because of the regulations around her practice. But once she figures it out, she dove right in.

 

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