Insider Sessions™

Insider Sessions™

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Insider Sessions™ episodes

  • The $148 Million Paid Ads Playbook | Insider Sessions™

    ▶︎ Get a custom 5M–500M views in 1 year guarantee: mediascaling.com/is-9

    $1.8 million per month. 59 businesses scaled to seven figures. $148 million in attributed sales.

    What's the secret behind scaling businesses with paid ads?

    In this episode of Insider Sessions™, Logan Forsyth sits down with Jason Wojo, entrepreneur and founder of a multimillion-dollar-per-month advertising agency, to break down the strategies behind profitable funnels, high-converting offers, sales systems, and scaling businesses past seven figures.

    Jason shares the tactics his team uses to generate leads, convert prospects, and maximize return on ad spend. He ranks eight popular sales funnel strategies, explains why live webinars outperform automated webinars in his experience, and reveals how combining lead magnets, outbound sales, and paid advertising can improve conversions.

    He also breaks down his approach to scaling from $0 to $1M, $1M to $5M, and beyond $10M, including offer validation, hiring sales teams, tracking customer acquisition costs, improving lifetime value, and building systems that don't depend entirely on the founder.

    Plus, Jason explains why he's shifting away from traditional agency work toward live events, how he fills rooms with paying prospects, and why his event strategy has become one of his most profitable growth channels.

    If you're an entrepreneur looking to scale paid ads, improve your sales funnel, build a stronger team, or break through your next revenue plateau, this conversation is packed with practical strategies.

    CHAPTERS

    0:00 Jason Wojo's $1.8M/Month Business
    18:47 Ranking the Best Sales Funnels
    32:59 Why Automated Webinars Fail
    44:45 The Live Events Strategy
    53:08 Turning Events Into Revenue
    1:03:11 Scaling From $0 to $1M
    1:15:56 Breaking the $1M–$5M Plateau
    1:27:21 Building a Scalable Team
    1:32:09 Scaling Paid Ads to $250K/Month
    1:40:42 Jason's Next Business Move

    WHAT YOU'LL LEARN

    ◼ How Jason Wojo built a business generating approximately $1.8M per month
    ◼ The advertising strategies behind his reported $148M in attributed sales
    ◼ How to scale a business from $0 to $1M, $5M, and $10M+
    ◼ Which sales funnels Jason ranks highest for conversions
    ◼ Why live webinars can outperform automated webinars
    ◼ How to combine lead magnets, paid ads, and outbound sales
    ◼ How Jason structures sales teams and compensation plans
    ◼ Why live events became his favorite customer acquisition strategy
    ◼ How to improve offers, customer lifetime value, and acquisition costs
    ◼ What changes when scaling advertising spend past $100K per month

    👤 GUEST

    Jason Wojo: / https://www.instagram.com/thejasonwojo/

    📸 FOLLOW THE HOST

    Logan Forsyth on Instagram:
    https://www.instagram.com/loganforsyth/

    SEO KEYWORDS

    Jason Wojo, Logan Forsyth, Insider Sessions, Jason Wojo interview, Jason Wojo podcast, paid ads strategy, Facebook ads, Meta ads, business scaling, sales funnels, high-converting funnels

    1 hr 55 min
  • He Built a $100M+ Brand Without Raising Money... | Insider Sessions™

    Most founders think scaling is about raising money.

    Stephen Ezell did it differently.

    In this episode of Insider Sessions™, Logan Forsyth sits down with Stephen Ezell, founder of Truly Free, to break down how he bootstrapped a nontoxic cleaning brand from food stamps to over $100 million a year, built a refillable product movement, scaled through creators, and turned a struggling e-commerce business into a mission-driven company.

    Stephen shares how he taught himself coding, websites, sales copy, growth marketing, influencer outreach, affiliate marketing, and funnel building when the company was nearly out of money. He explains how Truly Free grew from laundry products into a larger household brand by discovering what business they were actually in: not refills, but trust, safety, and peace of mind for families.

    He also breaks down the operational side of scale: manufacturing, supply chain, hiring A-players, building incentive plans, creating a “day zero shipping” system, and using aligned compensation to turn hourly employees into owners of the outcome.

    WHAT YOU’LL LEARN

    • How Stephen Ezell built Truly Free from survival mode to $100M+ a year
    • Why he bootstrapped the company instead of relying on outside capital
    • How Truly Free scaled through refillable nontoxic cleaning products
    • Why creator marketing became one of the biggest growth levers
    • How Stephen discovered the real identity of the brand
    • Why manufacturing and supply chain control gave the company leverage
    • How the “day zero shipping” system changed company culture
    • How to build incentive plans that actually align behavior
    • Why A-players want mission, clarity, and other A-players
    • How faith, forgiveness, and purpose shaped Stephen’s leadership


    CHAPTERS


    0:00 Stephen’s $100M+ Business
    8:14 How Much Money He Makes
    10:23 Bootstrapping Truly Free
    12:58 Growth Hacking Influencers
    14:46 The First Products
    15:17 His Son’s Health Scare
    18:07 Almost Losing Everything
    23:17 Finding the Brand Identity
    31:18 Scaling Through Covid
    36:17 First Key Hires
    41:36 Recruiting A-Players
    52:26 When to Let People Go
    56:04 Incentive Plans That Work
    58:39 Building Shipping Infrastructure
    1:00:08 The Day Zero Plan
    1:07:17 High Watermark Compensation
    1:18:18 Changing Comp Plans
    1:35:51 Executive Planning System
    1:41:05 Influencer Marketing Playbook
    1:50:45 Truly Free Social
    1:58:17 Paying Creators Correctly
    2:11:40 Faith, Forgiveness, and Purpose
    2:29:26 Final Message

    👤 GUEST

    Stephen Ezell:   / stephenjezell  
      / trulyfreehome  
    https://trulyfree.com/

    📸 Follow the Host

    Logan on Instagram: https://www.instagram.com/loganforsyth/

    InsiderSessions™:

    2 hr 22 min
  • Brad Lea's $1 BILLION Exit Plan (He Reveals Everything) | Insider Sessions™

    ▶︎ Get a custom 5M-500M views in 1 year guarantee here: http://mediascaling.com/is-6 (work with a world-class content team)

    Most founders think sales is about pressure.

    Brad says the real game is helping people, asking better questions, and building enough trust that the close becomes obvious.

    In this episode of Insider Sessions™, Logan Forsyth sits down with Brad, founder of Lightspeed VT, to break down sales, training systems, marketing, objections, follow-up, relationships, business growth, faith, parenting, and what it really takes to build companies that last.

    Brad shares how Lightspeed VT started as an interactive training software and grew into a platform used by businesses and subject matter experts to train teams, onboard new hires, monetize knowledge, and turn content into a real system instead of just a library of videos.

    He also explains why most salespeople fail because they try to sell instead of help, why listening is more important than talking, why marketing is senior to sales, and why the best closers know how to identify the real objection instead of chasing fake ones.

    WHAT YOU’LL LEARN
    🔥 Why Brad says the best salespeople help first and sell second
    💰 How Lightspeed VT makes money through licensing and training systems
    📈 Why marketing can be more powerful than sales
    🧠 How to identify and isolate the real objection
    🎯 Why most companies do not need more videos — they need real training
    🤝 Why follow-up should build relationships, not just chase deals
    📚 How interactive training can increase retention, practice, and accountability
    🚀 Why Brad believes Lightspeed VT has billion-dollar exit potential
    💬 Why authenticity beats scripted sales lines
    🙏 How faith, family, and self-worth shaped Brad’s view of success

    👤 GUEST

    Brad, Founder of Lightspeed VT
    Founder of Lightspeed VT, an interactive training software built to help businesses train teams, onboard new hires, monetize intellectual property, add repetition and accountability, and turn content into a real training system.

    Lightspeed VT helps companies and subject matter experts go beyond video libraries by adding interactivity, roleplay, practice, questions, data collection, offers, and accountability into the learning process.

    Brad Lea: https://www.instagram.com/therealbradlea

    https://www.facebook.com/therealbradlea

    https://www.tiktok.com/@therealrealbradlea

    https://www.twitter.com/therealbradlea

    📸 Follow the Host

    Logan on Instagram: https://www.instagram.com/loganforsyth/

    InsiderSessions™: https://www.instagram.com/insidersessions/


    SEO KEYWORDS
    Brad Lea, Lightspeed VT, Logan Forsyth, Insider Sessions, Brad interview, Lightspeed VTfounder, sales training, sales podcast, business podcast

    2 hr 16 min
  • The $200M+ Strategies Behind Human Garage... | Insider Sessions™

    ▶︎ Get a custom 5M-500M views in 1 year guarantee here: http://mediascaling.com/is-6 (work with a world-class content team)

    Most people think pain is something you manage.

    Garry Lineham says the real problem is that most people were never taught how to listen to their body.

    In this episode of Insider Sessions™, Logan Forsyth sits down with Garry Lineham, co-founder of Human Garage, to break down chronic pain, fascia, movement, content, health, business, faith, and how Human Garage became a global self-healing movement reaching millions of people.

    Garry shares how years of pain, millions spent on practitioners, and his own search for answers led him to discover fascial maneuvers and build a movement around helping people take control of their own health.

    He also explains why he believes traditional physical therapy is outdated, why fascia may be one of the biggest missing pieces in health, how stress gets stored in the body, and why simple movements can create immediate physical and emotional shifts.

    On the business side, Garry breaks down how Human Garage grew from a small social account into billions of views, why authenticity beats polished content, why shares matter more than likes, and why their “pay what you feel it’s worth” model helped create a global community.

    This conversation goes into health, water, Wi-Fi, fasting, fascia, teeth regeneration, chronic pain, social media growth, movement building, business models, faith, and what happens when a brand becomes bigger than one person.

    WHAT YOU’LL LEARN

    ◼ Why Garry believes most pain starts with restriction in the body
    ◼ How fascia may affect movement, stress, emotion, and performance
    ◼ How Human Garage grew into billions of views through authentic content
    ◼ Why shares matter more than likes when measuring real impact
    ◼ Why Garry says polished content can actually perform worse
    ◼ How Human Garage uses a “pay what you feel it’s worth” model
    ◼ Why their goal is to help one billion people self-heal
    ◼ Why Garry pulled multiple teeth to challenge a major health belief
    ◼ Why he believes water quality plays a major role in health
    ◼ How faith, pain, and purpose shaped the Human Garage mission

    👤 GUEST

    Garry Lineham, Co-Founder of Human Garage

    Co-founder of Human Garage, a global movement focused on fascial maneuvers, self-care, movement, stress reduction, and helping people take more control over their health.

    Human Garage offers free resources, reset programs, practitioner education, coaching pathways, and community-based tools designed to help people reduce stress, improve movement, and learn how to support their own body.

    Human Garage: https://www.humangarage.net/

    https://x.com/humangarage

    https://www.instagram.com/garrylineham/?hl=en

    📸 Follow the Host

    Logan on Instagram: https://www.instagram.com/loganforsyth/

    InsiderSessions™: https://www.instagram.com/insidersessions/

    SEO KEYWORDS

    Garry Lineham, Human Garage, Logan Forsyth, Insider Sessions, interview, Human Garage podcast, fascial maneuvers, fascia, chronic pain, self healing, movement therapy, stress reset, nervous system reset, 28 day reset, Human Garage fascia, health podcast, entrepreneur podcast, social media growth

    2 hr 14 min
  • The Pitch Queen Who Generated $2.5 Billion... | Insider Sessions™

    ▶︎ Get a custom 5M-500M views in 1 year guarantee here: https://mediascaling.com/is-1 (work with a world-class content team)

    Most people think selling is about pressure.

    Dr. Forbes Riley says the best pitch is not about pushing harder. It is about getting someone to want what you have.

    In Episode 5 of Insider Sessions™, Logan Forsyth sits down with Forbes Riley to break down pitching, sales psychology, storytelling, communication, confidence, personal transformation, and how one sentence helped generate hundreds of millions in sales.

    Forbes shares how she went from growing up unable to speak clearly, to becoming a television host, product pitch expert, coach, speaker, author, and the woman known as the Queen of Pitch.

    She explains why most people ruin their pitch by talking too much, why features do not sell without emotion, why a CTA matters, and why the best communicators know how to create curiosity before they ever try to close.

    This conversation also gets deeply personal. Forbes opens up about her accident in Iceland, bodybuilding at 63, childhood trauma, emotional healing, learning to stop saying “I can’t,” and why so many people are held back by old decisions they forgot they made.

    On the business side, Forbes breaks down how to answer “What do you do?”, how to pitch high-level people, why competition can become your best teacher, how to create instant interest, and why there is no such thing as one perfect pitch.

    This is a masterclass on persuasion, confidence, communication, sales, identity, storytelling, and learning how to enroll people without sounding fake, desperate, or pushy.

    WHAT YOU’LL LEARN

    ◼ Why Forbes says pitching is not the same as selling
    ◼ How she generated $2.5B+ in sales through communication
    ◼ Why most people ruin their pitch by talking too much
    ◼ How to answer “What do you do?” in a way that creates interest
    ◼ Why your CTA matters more than most founders realize
    ◼ How to find the real pain behind what someone wants
    ◼ Why magic, acting, and TV shaped Forbes’ pitching style
    ◼ Why competition can become your best marketing teacher
    ◼ How to stop “feature vomiting” and start creating desire
    ◼ Why confidence, permission, and focus can change your business

    👤 GUEST

    Dr. Forbes Riley, Founder & Author

    Known as the Queen of Pitch, Forbes Riley has generated over $2.5 billion in sales, hosted thousands of product pitches, built a large coaching company, and teaches entrepreneurs how to communicate, pitch, speak, and sell with more confidence.

    Author of Pitch A to Z.

    Dr. Forbes Riley: https://www.instagram.com/forbes_riley/?hl=en

    https://forbesriley.com/

    Pitch A to Z Book: https://pitchsecretsbook.com/?utm_source=ig_bio

    📸 Follow the Host

    Logan on Instagram: https://www.instagram.com/loganforsyth/

    InsiderSessions™: https://www.instagram.com/insidersessions/

    2 hr 16 min
  • From $100M to Rock Bottom to Surrendering to God... | Insider Sessions™

    ▶︎ Get a custom 5M-500M views in 1 year guarantee here: https://mediascaling.com/is-1 (work with a world-class content team)

    Most people think money is the problem.

    Taylor Welch says the real problem is what money becomes in your life.

    In Episode 4 of Insider Sessions™, Logan Forsyth sits down with Taylor Welch, Founder of Novos, The Deep End, and The Wealthy Consultant. Author of The Currency of Heaven and The Wealthy Consultant, to break down money, faith, business, identity, hearing God, scaling companies, building media brands, and why most founders get stuck when they try to grow past their first major revenue milestones.

    Taylor explains why “money is the root of all evil” is one of the most misunderstood ideas in Christianity, why poverty is not automatically holy, and why money has to remain the servant, not the master.

    He also shares the story of hearing God on a beach, giving everything away, rebuilding his life, and learning that faith is not transactional. It is relational.

    On the business side, Taylor breaks down how to move from $5K a month to $100K a month, why the $3M to $5M range is the “swamp of business,” why founders must choose between profit and growth, and why scaling requires team, ecosystem, positioning, and a real mission behind the work.

    This conversation goes deep into biblical money principles, entrepreneurship, blue ocean positioning, personal development, spiritual formation, YouTube growth, media strategy, public criticism, reputation, parenting, and what happens when a founder stops chasing money and starts building from conviction.

    WHAT YOU’LL LEARN

    ◼ Why Taylor says money is not evil, but greed and allegiance are dangerous
    ◼ How biblical money principles connect to business, investing, and multiplication
    ◼ Why poverty is not automatically more holy than wealth
    ◼ How identity shapes work, money, leadership, and success
    ◼ Why Taylor believes entrepreneurs must learn to hear God clearly
    ◼ How to scale from early revenue to $100K per month
    ◼ Why the $3M to $5M stage becomes the “swamp of business”
    ◼ Why scalable companies need ecosystems, not one funnel or one campaign
    ◼ How Taylor’s media brand grew after he started talking openly about God
    ◼ Why public attention comes with reputation risk, criticism, and responsibility

    👤 GUEST

    Taylor Welch: https://taylorawelch.com/

    https://www.instagram.com/taylorawelch/

    The Deep End on YouTube: https://www.youtube.com/@thedeependtv

    Novos Network on YouTube: https://www.youtube.com/@NovosNetwork

    📸 Follow the Host

    Logan on Instagram: https://www.instagram.com/loganforsyth/

    InsiderSessions™: https://www.instagram.com/insidersessions/

    1 hr 48 min
  • How He Generated $500M in Sales For Clients... | Insider Sessions™

    ▶︎ Get a custom 5M-500M views in 1 year guarantee here: http://mediascaling.com/is-3 (work with a world-class content team)

    Most businesses do not fail at ads because ads do not work.

    They fail because they are tracking the wrong numbers.

    In Episode 3 of Insider Sessions™, Logan Forsyth sits down with Anthony to break down what actually makes paid ads profitable, why most founders misunderstand ROI, and how businesses can scale from early ad tests to hundreds of thousands or even millions in monthly spend.

    Anthony shares how he has generated over $500 million online, managed over $100 million of his own ad spend, and helped brands improve performance across Meta, YouTube, Google, TikTok, and more.

    This conversation gets tactical fast.

    They break down why cheap leads can be a trap, why speed to lead can make or break a campaign, why your CRM must track the full sales journey, and why every founder needs to become at least a “six out of ten” in marketing literacy.

    Anthony also explains why YouTube is one of his favorite ad platforms, why AI is useful but dangerous when it replaces human creativity, and why the best ads come from understanding the real emotional pain of the customer.

    This is a masterclass on profitable ads, tracking, funnels, offers, creative testing, speed to lead, customer psychology, and building the business muscle needed to scale without burning cash.

    WHAT YOU’LL LEARN

    ◼ Why most founders track the wrong ad metrics
    ◼ How to know if your ads are actually profitable
    ◼ Why lifetime value matters more than cheap leads
    ◼ How to reverse-engineer every stage of your sales funnel
    ◼ Why speed to lead can change your entire business
    ◼ How to find the real emotional pain behind your customer’s buying decision
    ◼ Why business owners need to become a “six out of ten” in marketing
    ◼ Why organic content supports paid ads more than most founders realize
    ◼ Why AI is an enablement tool, not a replacement for A-players
    ◼ How to test offers, platforms, hooks, and funnels at scale

    👤 GUEST

    Anthony Sarandrea: https://www.instagram.com/anthonysarandrea/?hl=en

    📸 Follow the Host

    Logan on Instagram: https://www.instagram.com/loganforsyth/

    InsiderSessions™: https://www.instagram.com/insidersessions/

    1 hr 59 min
  • The $100M Doctor Exposing the Health Industry... | Insider Sessions™

    ▶︎ Get a custom 5M-500M views in 1 year guarantee here: https://mediascaling.com/is-1 (work with a world-class content team)

    In Episode 2 of Insider Sessions™, Logan Forsyth sits down with Dr. Daniel Pompa to break down how he turned his own health battle into a massive mission, a scaled health business, and a message reaching millions online.

    Dr. Pompa shares how chronic fatigue, brain fog, anxiety, gut issues, and years of searching for answers led him to focus on toxins, cellular inflammation, and what he believes are the hidden root causes behind many modern health problems.

    He also breaks down the business behind Pompa Program, from webinar funnels and paid ads to social media growth, content consistency, storytelling, and why knowing who you can actually help is one of the strongest moves a company can make.

    This conversation gets into controversial health topics too, including ultra-processed foods, mold, dental work, plastics, Ozempic, peptides, tattoos, fake eyelashes, fasting, stem cells, and why Dr. Pompa believes many people are chasing symptoms instead of causes.

    Nothing in this conversation is medical advice, but it is a powerful discussion about health, business, faith, identity, content, and what happens when someone turns pain into a mission.

    WHAT YOU’LL LEARN

    ◼ Why Dr. Daniel Pompa believes chronic illness is tied to hidden root causes
    ◼ How cellular inflammation became a key part of his program
    ◼ Why he hated social media before growing to millions of followers
    ◼ How a webinar funnel helped scale his health business
    ◼ Why consistency matters more than viral views
    ◼ How false identity can shape health, success, and communication
    ◼ Why faith plays a major role in Dr. Pompa’s mission
    ◼ His controversial thoughts on Ozempic, tattoos, fake lashes, and toxins
    ◼ Why he believes five-day fasting can create physical and spiritual breakthroughs
    ◼ How business owners can use stories, hooks, and CTAs to build trust

    👤 GUEST

    Dr. Daniel Pompa: https://www.instagram.com/drpompa/reels/

    📸 Follow the Host

    Logan on Instagram: https://www.instagram.com/loganforsyth/

    InsiderSessions™: https://www.instagram.com/insidersessions/

    1 hr 45 min
  • The Brutal Truth About Scaling to $100M I | Ryan Blair

    ▶︎ Get a custom 5M-500M views in 1 year guarantee here: https://mediascaling.com/is-1 (work with a world-class content team)

    The problem isn't a lack of opportunity. It's that too many founders still run their business like it's just another job.

    In Episode 1 of Insider Sessions™, Logan Forsyth sits down with Ryan Blair to break down how to scale from zero to $1 million, $10 million, $100 million, and beyond.

    Ryan shares why founders get stuck, why content is no longer optional, how to hire A-players, and why great employees may need to earn more than the founder. He also opens up about addiction, faith, unanswered prayers, spiritual warfare, and the moments that changed his life.

    *WHAT YOU’LL LEARN*

    ◼ Why most founders remain trapped near $1 million in revenue
    ◼ Why Ryan believes content creation is no longer optional
    ◼ How to treat every employee like an investment with measurable ROI
    ◼ What changes when a company scales from $10 million to $100 million
    ◼ How to identify the highest-value problem inside your business
    ◼ How milestone vesting can protect founders during equity deals
    ◼ Why belief must come before strategy, systems, and execution
    ◼ How to attract A-players by becoming an A-player yourself
    ◼ Why praying for growth is different from praying for a shortcut
    ◼ How Ryan responds to fear, temptation, and spiritual warfare

    👤 GUEST
    Ryan Blair: https://www.instagram.com/realryanblair/

    📸 Follow the Host
    Logan on Instagram: https://www.instagram.com/loganforsyth/
    Insider Sessions™: https://www.instagram.com/insidersessions/

    2 hr 1 min

About Insider Sessions™

From the publisher's feed

This is the playbook show for founders and operators building eight and nine-figure businesses.