Interviewing your friends about your business idea? There are a few things to be mindful of. In this episode, we're talking about all the different types of biases that come into play when talking to your friends about your idea.

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Tectonic is a customer research company that helps businesses understand their current and ideal customers. If you have any questions please email us at [email protected] or message us on social at @tectoniclondon.com.