The majority of small business owners never find any great success with Facebook Ads, but with a little know how, it can be one of the most effective and affordable ways to advertise. Today on the podcast I’m talking to Facebook and Instagram Ads expert, Dahna Borg from Bright Red Marketing to pick her brain and uncover some of the best insider strategies that you can implement in your business straight away. It’s so easy to create ads on Facebook but there are certain things you absolutely need to know if you have any chance of your ads achieving their goals.