<p>Understand the importance of bidding on your own brand terms to get more conversations and protect your brand from competitors conquesting on your brand terms. </p>

Understand the importance of bidding on your own brand terms to get more conversations and protect your brand from competitors conquesting on your brand terms.

Insight #130 - The value of brand

<p>Insights with Microsoft Advertising. Marketing briefs at the intersection of ad technology and consumer behavior. Your daily marketing insight audio tipsheet. Produced by Microsoft Advertising Brand Studio. Find on Apple Podcasts, Google Podcasts, Spotify and smart speakers including Amazon Alexa and Google Assistant. Learn more at MicrosoftAdvertising.AI</p>

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Insights with Microsoft Advertising. Marketing briefs at the intersection of ad technology and consumer behavior. Your daily marketing insight audio tipsheet. Produced by Microsoft Advertising Brand Studio. Find on Apple Podcasts, Google Podcasts, Spotify and smart speakers including Amazon Alexa and Google Assistant. Learn more at MicrosoftAdvertising.AI

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Insight #130 - The value of brand

Insight #130 - The value of brand