Welcome back, Marketeers! In Part 2 of the Insight Famine series, Lindsay and Sean are getting real about the crumbling state of brand strategy—and what’s behind it. Spoiler: it’s not just AI, it’s the people too.

From the myth that “I’m not creative” to the obsession with shortcuts and the undervaluing of true strategic thinking, Sean and Lindsay unpack the root causes of today’s creativity crisis. They dig into the State of Creativity 2025 report, explore why real insights matter more than ever in marketing, and challenge the idea that creative strategy can survive without deep human thinking.

Expect hot takes on:

The art and science of insight development

Why AI still needs a human brain (and heart)

The emotional power of real consumer understanding

How imposter syndrome kills creative confidence

Why experienced strategists still matter (a lot)

And the radical honesty required to do this job well

If you’ve ever been asked to “just write the strategy in five slides” or make a creative brief with no brief, this one’s for you.

Listen in for a no-BS conversation that marketers, creatives, strategists, and CMOs need right now.