Unlock the power of truly knowing your customers in this episode of CubeCast. Hosts Dan and Jen explore how small businesses can transform basic data into actionable consumer insights, leveraging both classic research techniques (surveys, interviews, journey mapping) and accessible AI tools to spot patterns, predict behaviour and personalise experiences. Packed with real-world examples—from a local bakery boosting online sales to a boutique reinventing its store layout—you’ll learn practical, scalable steps to refine products, sharpen marketing and build lasting loyalty, all without a Fortune-500 budget.