Shift Forward Health

INSIGHTFUL! How Bayer Connects Consumers With Its Brands (#392)


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Dave Tomasi, President of Bayer Consumer Health for North America, talks about how everyday medications fit into consumers’ health and wellness journeys, including some considerations that you might not expect from a 150-year-old brand. 

All that, plus the Flava of the Week about Best Buy Health’s year in review. What are some of the indirect benefits of care at home that often go unreported, and how can we socialize those benefits as we design consumer-centered services? I’ll talk about that. 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#392) 

See omnystudio.com/listener for privacy information.

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Shift Forward HealthBy Shift Forward Health

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