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Insightful Moments – Episode 2 Structural Capital: How Tourism Networks Really Work
Tourism doesn’t fail because of a lack of vision—it fails because of how networks are structured.
In this episode of Insightful Moments, we unpack structural capital and reveal how the formal and informal architecture of tourism organizations shapes collaboration, access, and outcomes. From DMOs and convention sales teams to boards, committees, and partner ecosystems, structural capital determines who connects, how information flows, and where power quietly concentrates.
You’ll explore:
How tourism networks actually function beneath org charts
Why meetings, committees, and RFP processes often reinforce silos instead of collaboration
The difference between having partnerships on paper versus having networks that work in practice
How access, timing, and referrals influence opportunity in destination systems
This episode challenges leaders to rethink structure—not as bureaucracy, but as a strategic lever that can either enable innovation or suffocate it.
If you work in destination marketing, tourism leadership, or any role that depends on collaboration across organizations, this conversation will change how you see your network—and your influence within it.
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By jeremyfairleyTourism doesn’t fail because of a lack of vision—it fails because of how networks are structured.
In this episode of Insightful Moments, we unpack structural capital and reveal how the formal and informal architecture of tourism organizations shapes collaboration, access, and outcomes. From DMOs and convention sales teams to boards, committees, and partner ecosystems, structural capital determines who connects, how information flows, and where power quietly concentrates.
You’ll explore:
How tourism networks actually function beneath org charts
Why meetings, committees, and RFP processes often reinforce silos instead of collaboration
The difference between having partnerships on paper versus having networks that work in practice
How access, timing, and referrals influence opportunity in destination systems
This episode challenges leaders to rethink structure—not as bureaucracy, but as a strategic lever that can either enable innovation or suffocate it.
If you work in destination marketing, tourism leadership, or any role that depends on collaboration across organizations, this conversation will change how you see your network—and your influence within it.