How can health care consumerism transform the patient experience? Chris Bevolo, Chief Brand Officer at Revive, reflects on his recent book, “Joe Public 2030: Five Potent Predictions, Reshaping How Consumers Engage Healthcare," and how his research continues to uncover new directions and ways to learn from the past and present with Health2049 podcast co-host Bisi Williams. He draws on his experience in healthcare marketing to share possible future scenarios, who’s driving the change, and opportunities we have to create a healthy future.

Chris Bevolo

• Website: https://www.reviveagency.com
• LinkedIn: https://www.linkedin.com/in/chrisbevolo/
• Twitter: @chrisbevolo

Connect with Health2049:

• Website: https://www.health2049.com
  
  Find the complete Show Notes and Transcripts Here -> https://bit.ly/chris-bevolo

Timestamps:

• Healthcare marketing background. [03:52]
• Predictions about health care consumerism. [05:21]
• How will it evolve? [07:15] 
• Reshaping consumer engagement. [09:01]
• Closing the equity gap. [11:45]
• Shifting health care challenges now. [14:03]
• How do we make technology accessible? [16:11]
• Can the US sustain its current healthcare model? [18:39]
• Who’s driving the change in the system?  [20:42]
• Recent US tax law change.  [22:43]
• What is the health care funnel war?  [25:14]
• What is the politicalization of health care? [29:34]
• Who are the mainstreamers? [32:07]
• Who are the progressives? [33:18]
• Who are the contrarians? [34:02]
• Advice to medical students. [37:34]