A recent Harvard Business Review article noted that “From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences." What does that mean for architects and designers who are helping their clients utilize technology and even artwork to create spaces that are both memorable and meaningful? In this episode, we sit down with multidisciplinary design firm SOSO's creative director Eric Gunther to find out what experience design is, where it's headed and the role technology plays in immersing people in the built environment successfully.