Join host Ben Segal in an inspiring conversation with Jeff Webb, the visionary founder of Varsity Brands. Jeff shares the compelling story of how he started his company and overcoming numerous challenges in the process. Discover the strategies and innovative ideas he employed to transform cheerleading from a sideline activity into a recognized competitive sport. Listen as Jeff recounts the pivotal moments in building the cheerleading industry, from organizing Varsity Brands first cheerleading competitions to navigating the complex path towards making cheerleading a mainstream sport.