Allen ponders how watch diameter and wrist circumference became the main measurements of watches when, in fact, those two dimensions hardly matter when it comes to how a watch works on your wrist. He recommends a few different strategies for estimating how a watch will fit. This episode's listener essay inspires a contemplation of journalistic integrity in the age of so-called advertorial content, and Allen reads from The Rake magazine's editor Wei Koh's thoughts on the matter.