The Healthtech Marketing Show

Insights from a Healthcare IT Buyer: Dr Jordan Tannenbaum, CIO/CMIO St Peter's Healthcare

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Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts.  

Dr. Jordan Tannenbaum is a physician turned CIO and CMIO at Saint Peter’s Healthcare System, New Brunswick, New Jersey.

In this episode, Dr. Jordan shares about his career, and how his Healthcare organization has adapted to the COVID-19 pandemic, and how this has affected the services that their patients seek.

This podcast is brought to you by HIMSS the leading healthcare technology member organization in partnership with healthlaunchpad.

Key Highlights With Time-Stamps
  • [2:18]   Dr. Jordan’s Career & Transition to Healthtech
  • [6:37]  St. Peter’s Healthcare Coped With The Pandemic
  • [12:05] Centralized Remote Patient Monitoring
  • [16:05] How Technology Changed Decisions
  • [17:35] Defining Mature Telehealth
  • [21:16] Insights As  Target Buyer Or Influencer
  • [24:15] Marketers Identifying Buyers Problems
  • [27:34] Dr. Jordan’s Pet Peeves With Marketers
  • [20:12] Advice To Marketers On Cold Calling
  • [29:37] Dr. Jordan’s Experience On Vendor Side
  • [33:38] Dr. Jordan’s Advice To Healthtech Marketers

    • View the video: https://healthlaunchpad.com/the-healthtech-marketing-podcast-episode-3-dr-jordan-tannenbaum/

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