In this episode of The iGaming Experience, host Sam Bhatti broadcasts live from ICE 2026 in Barcelona, joined by his colleague Josip Brajkovic. They discuss trends and observations from the event, focusing on the importance of player acquisition and retention, the challenges faced by sportsbooks, and the growing significance of prediction markets. Josip shares his extensive background in the industry and elaborates on how their project, BetHero, aims to revolutionize the betting experience by making it more user-friendly and socially engaging. The conversation highlights the dynamic nature of the iGaming industry and the need for innovation to stay competitive. They also tease future episodes that will delve deeper into topics like risk management and prediction markets.

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