In this episode of Go Beyond, a podcast by Brandience, host Brian McHale, Owner & CEO of Brandience, and Ryan Grant, Digital Media Associate, break down the biggest takeaways from MAICON 2025 – the Marketing AI Conference in Cleveland. Join Ryan and Brian as they share expert insights on what’s next for marketers in the era of Generative AI, drawing from key trends and strategies discussed by leading voices at MAICON, the Marketing AI Conference, including:

• "Move 37" Moments: When AI outperforms humans
• The Agentic Economy: How autonomous AI agents will reshape marketing workflows
• Generative Engine Optimization (GEO): Why traditional SEO is evolving into AI-driven search and what you can do about it
• Upskilling & AI Culture: How companies can thrive in an AI-first world

In This Episode:

• AI-powered workflows and marketing strategies
• The rise of AI agents and autonomous systems
• AI in video creative and generative content
• Privacy, security, and ethical considerations
• Future of search: AI Overviews, zero-click experiences, and GEO

About the Guest

Ryan Grant, Senior Digital Media Associate (Brandience), plays a key role in helping clients reach the right consumers at the right time through scalable digital media solutions. As a passionate AI enthusiast, he also co-leads the AI Hub at Brandience, a cross-disciplinary team of strategists, creatives, and analysts that ensures artificial intelligence is thoughtfully integrated across every department.

Connect with Us

👉 Follow Brandience on LinkedIn: https://www.linkedin.com/company/brandience

👉 Connect with Ryan Grant: https://www.linkedin.com/in/ryan-n-grant/

👉 Connect with Go Beyond host, Brian McHale: https://www.linkedin.com/in/bmchale/

🌐 Visit us at: https://www.brandience.com

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