This week we have Robert Karbaum from Kijiji Autos joining us to talk about the results of the Brand Spark Study. We discuss recent findings around the changing behaviours and demographics of car buyers, including their thoughts around online car buying, shopping around to different dealerships, and the value of being able to negotiate when buying a car. We talk about the implications of the study findings and what this might mean for the future of the automotive marketplace. We also share our thoughts on the new vehicle test drive of the week, the 2019 Mercedes C 300 4MATIC Sedan.