There are a ton of WordPress video tutorial sites on the web. There are only a few that can provide premium content that is professionally created and updated as needed. My friend Shawn Hesketh over on WP101.com is one of those few. Since 2008, they have taught thousands upon thousands of users how to get started with WordPress. In today’s show Shawn shares some of his experiences over the years and gives us some great insights into working in the online education space.

You will find a full transcript at the end of this post.

We chatted about:

* What inspired Shawn to take on the task of an of creating a video tutorial site

* The pros and cons of lifetime subscriptions and why they have worked for his business model

* How he built some very significant partnerships that helped with the growth of his business

* What he uses to run his affiliate program and the challenges he has had

* His advice to anyone who is considering joining the WordPress video tutorial space

Thanks to Our Podcast Sponsor: AffiliateWP

If you have been planning on starting your own affiliate program on your WordPress site and increase the sales on your product or service, well, my friends over at AffiliateWP is your solution. Creating a full-featured affiliate program with plugin is at your fingertips because of its ease of use and setup.

The seamless integration into our WordPress site gives you advanced affiliate and referral tracking. But it doesn’t end there. With real-time reporting, unlimited creatives, coupon tracking and a referral link generator to name only a few of its features, you will be rest assured that adding affiliate marketing to your mix will bring you higher visibility, more traffic and increased sales.

So if you are just starting your affiliate program or want to move it off that expensive platform, go and check out what they have to offer you at AffiliateWP.

Transcript

You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 106 September 27 2017

Bob Dunn: Hey Shawn, welcome back to the show.

Shawn Hesketh: Bob, thanks for having me on. It’s always great talking with you.

Bob: You know I wish I would have looked up what episode you were in last time, because I’m not sure what number this one’s going to be, but now we’ve surpassed the triple digits. It’s not going to be 101, I’m past that one unfortunately.

Shawn: I actually saw that. I made a note of it, but congrats on passing the 100th milestone. That’s just amazing. A year and a half has just flown by, and I love what you’re doing. I saw that I missed the opportunity to be on- brand with 101, but hey, I’m happy to be on anytime.

Bob: You’ve been doing some different levels in your membership right? 102, 10 …

Shawn: Sure, yeah. We’ll go with that.

Bob: Okay, before we get into the questions, why don’t you just in a nutshell tell everyone a little bit about yourself and what you do?

Meet Shawn Hesketh, founder of