What makes Amazon different? What are the secrets to their success? Bill Carr would say they aren’t really secrets, but it does take innovative management. Bill is a former Amazon executive and the co-author with Colin Bryer of Working Backwards: Insights, Stories and Secrets from Inside Amazon. Bill and Kevin dig deep into the idea of working backwards. It starts with leaders being customer-obsessed, finding out what they want/need and work backward. This isn’t as easy as it sounds. We meet with lots of folks each day, many of whom are not our customers. So, we need to go out of our way to think about the customer. Bill also shares the four characteristics that help define the company culture and how this applies to leaders at any level.

This episode is brought to you by…

From Manager to Remarkable Leader, Kevin’s Flagship workshop based on his proven leadership model.

Additional Leadership Resources

Book Recommendations:

Working Backwards: Isights, Stories, and Serets from Inside Amazon by Colin Bryar and Bill Carr

Capitalism in America: A History by Alan Greenspan and Adrian Wooldridge

Connect with Bill Carr:

Website

Related Podcast Episodes:

How to Think Like Amazon with John Rossman.

Leading By Learning From the Tech Titans with Alex Kantrowitz.

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