In episode 31, I talk with long-time friend, rural small business expert, liquor store owner and cattle rancher, Becky McCray. If anyone one knows small businesses and the challenges of eCommerce, it’s Becky. In this show, we are looking at Omni Local and how rural businesses are using this powerful tool to take advantage of multi-channels to reach their customers. Becky brings some valuable insights into how to take advantage of this tool, as well as perspectives on small rural businesses and important survival on tips.

This show will help not only small rural businesses but anyone in the eCommerce space. Whether consultant, developer, or designer, I can guarantee you will be picking up valuable nuggets to help you better understand your clients.

We chatted about:

* What defines omni local

* The top challenges for small town businesses looking to start using eCommerce

* Strategies that small rural businesses can use with omni local

* How one small town business has grown through implementing the concept of omni local

* How, focusing on their existing customers, small town businesses are ahead of the game in this market

Thanks To Our Podcast Sponsor: Pronto Marketing

Transcript

You can also download the transcript of this show: the-wp-ecommerce-show-transcript-for-october-5-2016

Bob Dunn: Hey everyone, welcome to episode 31. Bob Dunn here also known as Bob WP on the web. Today I have the pleasure of having my long time friend, small town business expert, cattle rancher, liquor store owner, Becky McCray on our show today. Hey Becky, so glad to have you here.

Becky McCray: Hey Bob, I’m really excited to be with you again.

Bob Dunn: Yeah, it’s been a long time since we’ve actually talked to each other, other than on social hasn’t it?

Becky McCray: It has and it’s good to get back with you. I know that you’re always so active in this space and I always gather good stuff out of your Twitter feed so it’s good to be connected.

Bob Dunn: I’m glad at least one of my followers is getting something good out of my Twitter feed, that’s good to know.

Becky McCray: That’s me.

Bob Dunn: All right, well as much as I’m sure our listeners would want to know about Becky’s ranching and liquor store owner skills today we are going to focus more on her role with helping small town rural businesses succeed using Omni Local, a very interesting and intriguing concept and approach to eCommerce but before we dive into those questions and learn a little bit more about what Becky does I’d like to thank our sponsor today, Pronto Marketing, who offers internet presence management.

Pronto understands running an online business and presence is more than putting up a site and saying it’s good to go. There’s a heck of a lot more effort, time and cash needed for the business owner and it can be overwhelming hiring people for design, development, SEO and all those other needed services to make your site a success and most importantly this is even more critical for the store owner. This is where Pronto Marketing comes in, they become your partner to develop and manage your online presence while you spend your energies working on your business. You can see them at ProntoMarketing.com. I’ll be telling you more about what they can do for you later in the show.

Now, back to our guest Becky, as much as I would love to spend half of our show,