In Episode 62, we move forward with our series on  Affiliate Marketing and Affiliate Programs, sponsored by Bluehost. In this second show, we bring in Pippin Williamson, who has three very popular eCommerce plugins for WordPress: Easy Digital Downloads, Restrict Content Pro and AffiliateWP. The focus on this show is on running an affiliate program on your WordPress site. Pippin has not only created a plugin that makes the technical side of this easy to do, but also runs affiliate programs on all of his plugin sites. He brings his deep experience to the table as he shares some great tips and insights if you are considering using your own WordPress site for your affiliate program.

We chatted about:

* What drove Pippin to create a plugin for affiliate programs

* What you should consider when choosing whether to run your program on your website or through an affiliate platform

* Three tips on how to effectively set up, run and manage your own affiliate program

* How to cultivate the right affiliate marketers

* The challenges you will face when running your own affiliate program

Thanks to Our Podcast Sponsor: Bluehost

Transcript

You can also download a pdf of the full transcript here: WordPress eCommerce Podcast Episode 62 March 27 2017

Bob Dunn: Hey everyone, welcome back to the WP eCommerce show. Bob Dunn here, also known as BobWP on the web. Today is the second show of our series, a look at affiliate programs and affiliate marketers, for this episode we are going to be talking about running your affiliate program on your WordPress site. Although I know a ton of WordPress vendors who could have shared their experience, I couldn’t think of anyone better than Pippin Williamson. Pippin not only has affiliate programs for all his WordPress products but he also brought us a popular WordPress plugin, AffiliateWP.

Hey Pippin, welcome to the show.

Pippin Williamson: Thanks for having me. It’s my pleasure.

Meet Pippin Williamson, Plugin Developer Extraordinaire

Bob Dunn: Now Pippin, you have an amazing history in the WordPress business community, I don’t know if you could possibly even encapsulate it into a brief into but can you let our readers who are not familiar with you know a little bit more about who you are and what you do?

Pippin Williamson: Sure. So my name is Pippin Williamson and I primarily run three products, I run an eCommerce plugin called Easy Digital Downloads, an affiliate marketing plugin called AffiliateWP and a membership plugin called Restrict Content Pro. All of these were originally built around a website called Pippin’s Plugins, which was my own personal kind of playground and plugin portfolio where I did plugin development stuff and sold my own products and I started building plugins for WordPress around five to ei...