When contending with a rapidly changing marketplace, focus is key. Four imperatives are on the minds of todays chief marketing officers: making every dollar count, seamlessly incorporating digital media into their portfolios, cutting through the proliferation of marketing messages and leveraging customer analytics and insights

The latest episode of Deloitte Insights features a conversation amoung Sean OGrady, moderator, Christine Cutten, principal, and Jennifer MacMillan, senior manager, both with the Marketing Transformation practice of Deloitte Consulting LLP. Tune in to learn more about these marketing imperatives.