A significant market segment is emerging as a result of the financial crisis. According to a recent survey conducted by the Deloitte Center for Financial Services, 22 percent of Americans with bank accounts experienced a serious negative credit situation during the last two years, and 11 percent were first time defaulters consumers who had never fallen into delinquency before.

The latest episode of Deloitte Insights features Andrew Freeman, executive director, Deloitte Center of Financial Services, and Deron Weston, principal, Deloitte Consulting LLP. Tune in to learn more about the survey and the opportunity this new consumer segment represents for banks that can help them with their credit needs.