The frontier of business analytics is creating new possibilities to improve performance, identify growth opportunities and avoid risks. Analytics offers the uncommon insights that allow you to see beyond the data and move from what I need to do to what I need to know. Getting to those insights takes asking the right questions, or crunchy questions, that if you find the answer will move the needle for your business.

In the latest episode of Deloitte Insights, Jane Griffin, a principal with Deloitte Consulting LLP and Americas Deloitte Analytics leader, and Tom Davenport, a senior adviser to Deloitte and a distinguished professor of Information Technology and Management at Babson College, discuss how business analytics can drive smarter decisions and better results.