This episode looks at how Market Research plays a critical role in answering business questions around innovation.  We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of.  Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.

This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of. Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.

This episode looks at how Market Research plays a critical role in answering business questions around innovation.&nbsp; We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of.&nbsp; Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.&nbsp;

Insights Unveiled - Innovation

'Lifting the curtain' on how Market Research tackles big business questions. In each episode&nbsp; we take a typical business issue and look critically at what happens from both a client side and agency side perspective. &nbsp; We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.&nbsp; &nbsp;

Business

Marketing

'Lifting the curtain' on how Market Research tackles big business questions. In each episode  we take a typical business issue and look critically at what happens from both a client side and agency side perspective.   We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.   

Share Insights Unveiled - Innovation

Sign up to save your podcasts

Insights Unveiled - Innovation

Insights Unveiled - Innovation