This episode explores the ‘art and science’ of sizing opportunities.  We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid.  Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini

This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid. Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini

This episode explores the ‘art and science’ of sizing opportunities.&nbsp; We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid.&nbsp; Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini

Insights Unveiled - Market Opportunity Sizing

'Lifting the curtain' on how Market Research tackles big business questions. In each episode&nbsp; we take a typical business issue and look critically at what happens from both a client side and agency side perspective. &nbsp; We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.&nbsp; &nbsp;

Business

Marketing

'Lifting the curtain' on how Market Research tackles big business questions. In each episode  we take a typical business issue and look critically at what happens from both a client side and agency side perspective.   We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.   

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Insights Unveiled - Market Opportunity Sizing

Insights Unveiled - Market Opportunity Sizing