In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks.  Our guest speaker is Emma Sant, founder of ‘Futureful’ Consulting.

In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks. Our guest speaker is Emma Sant, founder of ‘Futureful’ Consulting.

In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks.&nbsp; Our guest speaker is Emma Sant, founder of ‘Futureful’ Consulting.&nbsp;

Insights Unveiled - Uncovering Consumer Needs

'Lifting the curtain' on how Market Research tackles big business questions. In each episode&nbsp; we take a typical business issue and look critically at what happens from both a client side and agency side perspective. &nbsp; We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.&nbsp; &nbsp;

Business

Marketing

'Lifting the curtain' on how Market Research tackles big business questions. In each episode  we take a typical business issue and look critically at what happens from both a client side and agency side perspective.   We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.   

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Insights Unveiled - Uncovering Consumer Needs

Insights Unveiled - Uncovering Consumer Needs