In this podcast episode, Cory Mosley and Kerry James discuss the importance of a well-functioning website and attention to detail in business growth. Cory shares personal experiences of receiving unsolicited emails and visiting websites that were poorly designed and had technical issues. They highlight the negative impact these experiences can have on a business’s reputation and customer trust. They also emphasize the importance of meeting customer expectations, addressing technical issues promptly, and building trust through consistent marketing and customer experiences. Cory and Kerry encourage listeners to evaluate their own customer journey and share the podcast with others who can benefit from the insights.

Time Stamps:
The Cold Email and Marketing Company [00:04:15]
The Broken Website [00:07:23]
The Waste of Time and Effort [00:08:42]
The broken website and calendar [00:16:43]
The importance of continuity of brand [00:16:59]
Taking care of the basics [00:18:25]
The broken website [00:19:03]
Unsolicited business advice [00:20:08]
Online ordering for a burger joint [00:21:48]
Expectations of Brand Performance [00:27:09]
Importance of Website Functionality [00:28:08]
Setting Customer Expectations [00:30:07]
Verifying the customer’s journey [00:36:49]
Increasing customer engagement [00:38:36]
Examining the customer journey [00:41:44]

Bullet Points:
Importance of attention to detail and professionalism in marketing messages and website design
Frustration with broken links and technical issues on a company’s website
Discussion on the decline of Bed Bath & Beyond and outdated marketing practices
Importance of addressing technical issues and meeting customer expectations for business growth
Importance of a well-functioning website as the face of a business
Limited time customers have and the abundance of other options available to them
Importance of building trust with customers at every touchpoint
Importance of delivering value and meeting customer expectations
Importance of consistency and continuity in marketing and customer experience
Encouragement to examine the customer journey and align marketing with the actual experience

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