Inspire Possibility Show with Mark Susnow

Rico Racosky, the author of Just2choices

It all comes down to the choices you make.

Whether at the controls of a F16 jet fighter—or now at the controls of a sophisticated jet airliner, Rico Racosky knows that every flight choice he makes is based on one of two choices. He may make multiple split-second decisions as he evaluates the instruments in front of him that show the aircraft’s immediate performance of speed, altitude, and navigation, yet each choice he makes ultimately comes down to a “yes” or “no” input decision based on just two choices. From Rico’s point of view, all of life is choice and happens at the speed of choice—a perspective he recently shared at Harvard University as a “choice expert” thought leader guest speaker to Harvard Business School’s Entrepreneurship Clubs.