The need to expand the WIFI footprint, on college campuses, or around hospitals to power devices, such as cameras and WAP has required more outdoor products. Things we might take for granted, such as category cabling, especially cable are so critical. Steve Kenney, Marketing Manager at Hitachi Cable America, is a former data-com contractor and now with Hitachi for over the last 15 years. Joins us on episode 1.3; WiseUp and we were fortunate to have him speak about Hitachi solutions. One in particular solution he highlights, “DRYBIT”, Steve mentioned how cost analysis shows that using one cable, like Drybit, they believe to be more cost effective than using 2 different cables. During our discussion he points out a number of benefits as well where the application is best applicable. Be sure to listen up on WiseUp.