Emily speaks with Ellen and Ione Rucker, founders and owners of Rucker Roots. Rucker Roots is a hair care line that promotes healthy hair through the use of natural products. Inspired by their Southern family roots, these sisters launched the line to encourage all women, no matter their hair texture, to nourish their hair with natural products. Rucker Roots has now expanded their business to include a men's line called "Kings", to satisfy their grooming needs.