<p class="p1">David Cardiel is the Head of North American Demand Gen at Cision. On today's episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.</p>

David Cardiel is the Head of North American Demand Gen at Cision. On today's episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.

<p>David Cardiel is the Head of North American Demand Gen at Cision. On today's episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.</p>

Inspired Marketing: Cision's David Cardiel on Scaling Their Demand Generation Operations

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

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Inspired Marketing: Cision's David Cardiel on Scaling Their Demand Generation Operations

Inspired Marketing: Cision's David Cardiel on Scaling Their Demand Generation Operations