How far would you go to double the revenue your team brings in? Güçlü Ozsayin, Head of Marketing Automation, CRM, and Data for Samsung Electronics France, was willing to push his marketing efforts farther than ever before. In this episode, Güçlü discusses some of his organization's challenges, and the fantastic results generated by their enterprise mobility campaign. For the last three years of the campaign, Samsung's digital marketing division has doubled its revenue every year. This is a story you don't want to miss!