Todd Henry has made a living from creativity. A creative type himself, he has spent the last few years helping companies and individuals prioritize creative thought in their increasingly chaotic lives. During this episode of the B2BMX podcast, we sit down with Todd to hear his perspectives on how B2B organizations are balancing the need for creativity and the need for quick and efficient workflows. He also reveals how this new reality has:

• Impacted the way internal teams meet and collaborate;
• Changed the qualities of a successful manager; and
• Inspired shifting perspectives in "hustle culture" and work-life balance.

Along the way, Todd shares some inspiring anecdotes from his own conversations with creative pros on his podcast, The Accidental Creative, and the lessons he's learned speaking with these executives.

REFERENCES:

• Makers Schedule, Managers Schedule
• "This is Marketing" - Seth Godin
• "Orbiting The Giant Hairball" - Gordon MacKenzie
• "The Art of Possibility" - Benjamin and Rosamund Stone Zander
• "Herding Tigers" - Todd Henry
• "The Accidental Creative" - Todd Henry