As CEO of ASUG, Geoff believes that the connections we make for our members have the potential to become career-defining relationships that inspire innovation and success for their organizations. His forward-thinking leadership prioritizes helping our members make the most of their investment in SAP technologies. To that end, Geoff works closely with customers, members, the SAP Executive Board, and the extensive partner ecosystem to amplify the voice of the SAP customer. Additionally, he enjoys the time he’s able to spend with our members at ASUG conferences, events, as well as in informal meetings.