We sit down with Kay Vasey, the visionary founder behind the world's first sustainable urban farming game on Roblox. Broadcasting from Singapore, Kay shares her remarkable journey from lawyer to game creator, driven by a mother's determination to help her vegetable-resistant child connect with food and nature.

What You'll Discover:

• How growing cucumbers on the 37th floor of a Singapore tower block sparked a gaming revolution
• The transformative moment when Kay's son finally tried homegrown tomatoes after watching them grow from tiny seeds
• Why meeting kids "where they are" in digital spaces can bridge the gap to real-world environmental action
• Singapore's ambitious 30 by 30 initiative and how vertical farming is reshaping urban food production

Perfect for:

• Parents seeking screen time that brings families together around meaningful topics
• Educators looking for innovative ways to engage tweens and teens with environmental issues
• Anyone curious about the intersection of technology, urban farming, and family bonding

Key Takeaway: Sometimes the path to getting kids excited about nature starts not in the garden, but in the games they already love. Kay's story proves that when we meet children in their digital worlds with purposeful content, we can inspire real-world curiosity, healthier eating habits, and deeper family connections around growing food together.

"It's not so much screen time, but screen use. What are you doing when you're on that screen?" - Kay Vasey

Listen now to discover how one mother's quest to get her child eating vegetables became a global movement connecting urban farming communities worldwide.