With Putney Cloos' experience at Kraft Foods, McKinsey & Company, and American Express, she has seen the most impactful changes of B2B sales, marketing, and eCommerce throughout the years. Now, as Chief Marketing Officer of Cision, she leads her team with a unique philosophy and works with her sales and marketing teams to generate real outcomes.

Hear our conversation with Putney as we discuss:

• Affecting change and sparking joy at a mid-sized company while delivering results from the front lines
• Inspiring sales and marketing alignment by utilizing Intent data to fuel real metrics for success
• The intersection of sales and marketing in the consumer goods industry and how it translates to the B2B world