In this episode of Printing's Alive, Warren Werbitt is joined by Paul Stead, Georgina Hebbard, and Lara Vigar to delve into the Young People in Print (YPIP) initiative and its significance for the industry. The discussion covers the guests' backgrounds and their journey into print, highlighting programs like ASL's apprenticeship and the Printing Charity's Rising Stars. They explore the transition from social media to print, emotional connections to the medium, and the importance of diversity. The conversation addresses gender and age demographics, funding for YPIP, and perceptions among youth. Emphasizing communication across generations, the episode encourages young individuals to consider print careers and discusses AI's evolving role.

(0:10) Introduction and guest presentations

(2:56) Young People in Print (YPIP) initiative and its importance

(6:15) Guest backgrounds and entry into the print industry

(9:15) Customer engagement and the social media to print transition

(11:40) ASL's apprenticeship and the Printing Charity's Rising Stars programs

(17:37) Personal experiences and emotional connections to printing

(24:04) Gender and age demographics in the print industry

(26:13) Funding for YPIP and its impact on the industry

(31:58) Perceptions of the print industry among youth

(34:21) Educating customers and dispelling industry misconceptions

(43:11) The value of communication and learning across generations

(47:00) Encouraging youth to consider print careers and discussing AI's role

(52:08) Final encouragements and importance of diversity in print

(55:08) Closing remarks and call to action