How Fitting: design a slow fashion business that fits

Inspiring Wanderlust for the Petite Romantic with Nics Asawasudsakorn of Lovanie

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In episode 26, Nics Asawasudsakorn shares about launching her petite-focused brand Lovanie and what inspired her to start a slow fashion brand inspired by wanderlust. 

Nics is the founder of LOVANIE, a slow fashion brand for petite women. Lovanie pieces are designed to fit women 5'4" and under and are made locally in Seattle from eco-friendly materials.

In this episode, you’ll learn:
  • Nics’ journey from shopping fast fashion to starting a slow fashion brand
  • The accelerator program that helped Nics launch her brand
  • Nic’s vision for Lovanie at the start and how it evolved
  • How Nics decided on the sizing for Lovanie
  • What research Nics did before designing her first collection
  • How Nics built an audience and newsletter list before even launching her collection
  • The ways Lovanie incorporates sustainability
  • How long it took to launch Lovanie from concept to product launch
    • People and resources mentioned in this episode:
    • Lovanie website
    • Lovanie email
    • Lovanie on Instagram
    • Factory 45 sustainable fashion brand accelerator program
    • Seattle Made manufacturing resource database

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      How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker
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