Instagram is a visual delight and you can see just how much effort people put into creating amazing photos and graphics to capture the attention of their audience and stand out. But what is often overlooked on Instagram is how important your captions are. There are a number of reasons why it's important to get your captions right. Not least of which is that the Google machine keeps track of all of your content and this affects your Google rankings. On Instagram, while you lead with an image, the nuts and bolts of your message is in the caption and is what followers read and engage with. But beyond the SEO aspect, it also reflects on you and your business or brand how you communicate.

Here are six tips for attention grabbing captions on Instagram.