Instagram has confirmed that UK users can expect to see advertising and sponsored content very soon, after successful trials in the US. The Facebook-owned picture service has confirmed that ads will be coming for UK users, ensuring that Instagram joins other major social networks in allowing sponsored content.

 

Google could soon start to alter search results based on television schedules, after being granted a new patent.

 

The patent means that Google could, theoretically, deliver different results if it believes that a search query has been influenced by a television broadcast. We have covered this in more detail over on our blog.

 

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