Adam Mosseri shared some quick tips to help improve your IG content performance in his weekly Q and A session on IG Stories 

Reposting your Reels to Stories will expand your reach

Collab Posts will see better performance when the account with a bigger following sends the collab request

“In general, the ranking system for Collab posts biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”