Can you use Instagram for blogging? A recent article in the New York Times showcased some high-profile influencers and celebrities using Instagram for long-form content. So it begs the question: Could you just ditch your blog and use Instagram instead?

While I’m all for new and creative uses of existing tools, I want to lay out 3 big reasons why you wouldn’t want to do this. Listen to me make my case in Episode 149 here or in your favorite pod player.

Here are the articles I referenced in this episode:

I’m in the middle of a 20-episode series on Content Marketing 201 focused on “next-level” strategies to help you stand out when everyone's doing content marketing. Start here for the first episode: Content Marketing 201: Beyond the Basics, or get the whole series collected here. As I mentioned in the episode, the next unit will be on blogging, in three parts:

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Published May 6, 2019 by Michael Boezi

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