Instagram for Business 

You might have already heard different theories on why Instagram is good for business. But how can you know for sure that it can be helpful for your business, without trying and potentially wasting your time?

Instagram is undeniably one of the most important social channels around, and we’re positive that any marketer not yet using it is missing out on something big. Whether you manage the social media of a big corporation, a small business, or you’re using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must! Not really sure why Instagram good for business? Just take a look at the following 6 points to find out.

#1 – Instagram is centered on storytelling

Tip: Utilize Instagram Stories to share ‘behind-the-scenes’ clips that show the people – and personality – behind your brand!

#2 – Visual content is essential to your marketing strategy

Tip: Stick to a consistent color scheme and style to ensure your Instagram feed reinforces your brand identity.

#3 – You can reach a LOT of people through Instagram marketing

Tip: Keep in mind that overusing hashtags or using ‘banned’ hashtags can actually have a negative impact on your reach.

#4 – It’s the perfect opportunity to engage with your community

Tip: Running a successful Instagram contest is a great way to boost engagement with your brand.

Tip: You can use Iconosquare’s Instagram search tool to discover what people say about your brand and which hashtags are related to it.

Tip: Follow hashtags used by your competitors to keep an eye on their Instagram activity and stay one step ahead.