What a year this week has been. We were meant to be bringing you some workshops, but then Covid19 arrived and canceled everything. So instead, we’re taking to the airwaves to answer your social media questions.

This week’s question is:

I’m a small business owner and I’ve been hit pretty hard by the fires and now Covid19 (I’m a baker) how can I keep up my social media presence and use my Instagram to reach my audience and get my community behind me? And what is the deal with hashtags?!?!

EPISODE NOTES:

This is the tiktok account Paula mentions in the show, it’s run by Daniel Spender, AKA Vibe Check. He’s on Instagram too.

This is Brooklyn Sourdough and it is guaranteed* to improve your life.

This is Heckin Birds and it is a great place to go if you’re sad, or anxious, or bored, or happy, or breathing.

If you want Doggo Tuesday, please send a doggo meme, gif or YouTube compilation video to our Instagram account with the message #DoggoChewsday

TIPS

- Share your story through Instagram Stories

- Ask your audience what they want and how you can help

- Post frequently to stories and the feed

- Disrupt your regular posting

- Use all 30 hashtags

- Choose hashtags based on interests ( #bakewithme ), locations ( #brisbane ), and location interest ( #brisbaneeats )

- Reach out to other small businesses in your industry to see if there’s a way you can collaborate

- Organise an Instagram Live with your audience to share something with them

We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting, to content creation, to campaign activation and anything in between) ask us here!

*If you don’t feel Brooklyn Sourdough has improved your life, there’s nothing we can do for you.

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