According to a recent article on Dazed, Instagram influencers aren’t very good at influencing anymore.

They referenced data by analytics firm InfluencerDB which revealed that the smaller the following an influencer had, the greater their engagement.

I think this brings up some interesting things to consider when leveraging social media in your marketing, including:

Considering whether vanity metrics matter or are just that.

Questioning what influence really is.

Rethinking how you measure engagement.

Read the full article and discover more marketing news at Creative Marketing Brief.