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Instagram Is Putting YouTube To Shame
Instagram has been pulling back from Reels big time. In fact, earlier this year, Meta stopped handing out Reels bonuses altogether and they’ve been pushing Reels less and less. At first, this may seem like a retreat from Meta’s side. They weren’t able to compete against TikTok and YouTube shorts and now they’re pulling back significantly, but that isn’t quite what happened. What really happened is that Meta actually made a clever business decision that YouTube hasn’t been able to make themselves. Zuckerberg noticed that promoting Reels over regular Instagram content was costing them as much as $500 million per quarter, so he’s taken a big step back when it comes to shortform content. This has largely preserved the profitability of Instagram which is already the 2nd most profitable social media platform in the world only beaten out by Facebook. In fact, Instagram pulls in almost double the revenue of YouTube today at over $50 billion per year. This video explains why Instagram is so profitable and why stepping back from Reels was actually the right decision.
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By Logically AnsweredInstagram Is Putting YouTube To Shame
Instagram has been pulling back from Reels big time. In fact, earlier this year, Meta stopped handing out Reels bonuses altogether and they’ve been pushing Reels less and less. At first, this may seem like a retreat from Meta’s side. They weren’t able to compete against TikTok and YouTube shorts and now they’re pulling back significantly, but that isn’t quite what happened. What really happened is that Meta actually made a clever business decision that YouTube hasn’t been able to make themselves. Zuckerberg noticed that promoting Reels over regular Instagram content was costing them as much as $500 million per quarter, so he’s taken a big step back when it comes to shortform content. This has largely preserved the profitability of Instagram which is already the 2nd most profitable social media platform in the world only beaten out by Facebook. In fact, Instagram pulls in almost double the revenue of YouTube today at over $50 billion per year. This video explains why Instagram is so profitable and why stepping back from Reels was actually the right decision.
Earn Interest From The Government & Top Corporations:
Free Weekly Newsletter With Insiders:
Socials:
Discord Community:
Timestamps:
Resources:
Disclaimer:
-----
Learn more about your ad choices. Visit megaphone.fm/adchoices