Being a creator on social media is all the rage these days, but how do you make it sustainable? To answer that question, The CareerCast sat down with digital creator and culture journalist Shwetha Vasan, whose Instagram profile is quickly becoming the go-to for all things culture related. She talks about stepping into journalism, and how to create your own brand in the crowded space that is social media. Learn what it takes to stand out, and how to create content you can be proud of