Instagram has finally opened itself up to potential advertisers, after it activated a new API that will allow more brands to start scheduling sponsored content campaigns.

Whilst sponsored content had been reserved for big brands with a reported $50,000 minumum spend, Instagram has now opened itself up for more brands to start reaching out to users of the photo sharing site.

But should brands start racing towards Instagram with their ad budgets? We have explored just what the changes mean over on our blog: http://www.stickyeyes.com/2015/08/11/instagram-opens-its-ad-platform-as-it-sets-a-course-to-become-the-king-of-mobile

You can also sign-up for our forthcoming Social Media Advertising Report, which will explain just what it takes to succeed with social media advertising and content distribution.

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